Approach

Brand Care services are not designed for a specific industry, they rely on a method that can be adapted to any market and can be customised according to clients’ needs. The basis is the desire to define and strengthen the brand’s competitive advantage, consolidate the brand reputation and image, increase its visibility for selected targets, and so expand the reference market.

This approach usually develops from the definition of a strategic branding plan that includes a thorough analysis of the pre-existence of the brand, its targets and a selection of its competitors, as well as an in-depth analysis of the market scenario in which it operates . This guarantees that any proposed strategy and suggested change will be weighted considering the foregoing and allowing the brand to remain recognisable and consistent with its past.

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